What if you really knew what your members need (and how to give it to them)?
Join leaders from top associations who are applying the basics of user-centered design to boost member value and improve their bottom lines.
What you can expect from this Zoom session
Tailored for senior-level nonprofit executives, this 90-minute Zoom will share best practices of leading membership associations that use design thinking to meet member needs and advance their organization’s mission.
Putting personas to work - Personas should be more than static demographic profiles. We’ll discuss how to create – and use – personas that focus on the jobs your members are trying to accomplish.
Journey mapping - Today’s virtual associations must organize their activities around a series of intentional customer journeys. We’ll explore real-life examples.
The power of user data - What you know about your members determines how well you meet their needs. We’ll talk about why information on individual preferences and behaviors should form the backbone of your organization.